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Mads as a Viking driving a flying car
Senior Software Engineer, AI Applications · Zürich

I build the layer
that makes AI actually usable.

Senior engineer for AI applications: model integration, evaluation, workflow automation and the interfaces people actually work in. Ten years inside Roche, Credit Suisse, Swisscom and Migros, where a system has to survive audit, not just a demo. Most recently I built the marketing automation pipeline that runs my own operation.

Explore my work Explore recent systems work
Companies
Roche Diagnostics UBS Credit Suisse Swisscom Migros Online Genies Inc. Netstream Constructor Academy

Each engagement ended with a recommendation letter.

How I help your team

From an unclear problem to a working product people can understand and use.

Rethink the workflow

Understand what people are trying to achieve, where work gets stuck, and where AI can help. Turn an unclear problem into a useful interaction, information structure and testable prototype.

Design human-agent collaboration

Make it clear what an agent is doing, what needs a decision, and what can happen next. Design task assignment, progress, review, refinement and recovery so people stay in control.

Software development

Build web applications, dashboards and workflow tools. Combine frontend experience with AI-assisted development to connect services, test user journeys and improve the working product.

Why this matters

Useful AI needs a clear human experience.

When should an agent ask a question? What can it do on its own? How can a person challenge the result? These choices shape the product. I connect workflow research, interaction design and working software to make them tangible.

01
Find the right problem

Research, flows and prototypes expose friction before it becomes engineering cost.

02
Ship faster without losing craft

Claude Code, Cursor, Copilot and Codex speed up implementation, review and iteration.

03
Make AI features usable

LLM UX, evaluation patterns and RAG workflows turn vague AI potential into reliable product behavior.

AgentOS & Creator Lab

Designing the workspace around AI.

I designed and built a working environment for AI-assisted research and creative production. It brings agent instructions, tools, queues, review interfaces and durable records into a workflow I use myself.

Assign and follow the work

Translate intent into a task, make progress and failures visible, and show where a human decision is needed.

Compare, refine and review

Compare generated outputs, refine a direction and review the result before moving forward.

Keep decisions traceable

Preserve prompts, source references and parent-child history so earlier work can be understood and continued.

Self-directed product development, used in my own workflow. A practical source of learning about human-agent collaboration.

Selected work

Roche Diagnostics, AI assistant for precision manufacturing

2025-26 · in production

Technicians running high-precision diagnostic machinery needed captured knowledge, instantly reusable. I owned the assistant end to end: interaction design, evaluation frameworks, dataset curation and the human-in-the-loop gates that let a regulated team trust the output, plus the enablement programme that got staff actually using it. Regulated environment; details in person.

UBS / Credit Suisse, banking transformation

2018-20 · shipped org-wide

Built UI components used across the organisation, one, an e-signature cleaner, reduced support ticket load by 80%. Launched the new UI for subsidiary Neue Aargauer Bank. Trained the UI leads in each of the 14 scrum teams, so the work continued after my contract ended.

Swisscom, Data, Analytics & AI platform

2021-22 · shipped

Redesigned the datalake platform, internal and external, and coded components in Vue.js. The "Direct to Error" journey prototype scored 89% CSAT and "Resource Viewer" 81% CES, those numbers were the build decision.

Migros Online, subitoGo self-checkout

2020-21 · shipped · +9% core metrics

Led UI/UX for the mobile self-checkout feature, design system in Figma, click prototypes, usability testing, and improved onboarding analytics. Shipped with a 9% lift in core metrics.

Genies, Crypto wallet & store

2022-23 · shipped

Wallet, store and social feed for the Silver Studio app, onboarding flows, portfolio views, and payment journeys, with social mechanics competitive with Snapchat, Meta and TikTok.

Netstream, IP-TV on every screen

2016-18 · live for Teleclub & UPC

Designed and developed mobile app and web interfaces for IP-TV, 4K TVs down to phones. Built the Teleclub subscription shop solo, live for a paying broadcaster. Won Lab Day 17.

Rebels, Social app redesign

shipped · +120% retention

Complete redesign of a social MVP, UX flows across notifications, chat, hangouts and profiles. Shipped; retention rose 120% after release.

Experience
2025-present
Software Engineer · Minimal TechnologiesOnline marketing workflow automation, campaign pipelines, content scheduling, performance reporting · Master Agent and Creator Lab built end to end · running costs capped
2025-26
UX Designer, AI & LLM · Roche DiagnosticsLLM assistant for precision manufacturing, evaluation frameworks, dataset curation, human-in-the-loop design, staff enablement · regulated environment · full contract term
2023-25
Product Designer & Developer · Minimal TechnologiesDesigned, built and operate an autonomous LLM agent for guest communication, tool use, escalation paths, cost control · live since 2023, ~90% of volume handled unattended
2022-23
Product Designer · Genies Inc.Silver Studio app, wallet, store, social feed
2022-23
Bootcamp Teacher & Program Manager · Constructor AcademyUX/UI curriculum · 8 student projects to tested solutions
2021-22
Frontend Developer · Swisscom (Data, Analytics & AI)Datalake platform · Vue.js · 89% CSAT journey
2020-21
UX Designer · Migros OnlinesubitoGo self-checkout · +9% core metrics
2018-20
Appway UI/UX Developer · Credit Suisse (via iET)14 scrum teams · org-wide components · −80% ticket load
2016-18
UI/UX Designer & Webdeveloper · Netstream AGIP-TV interfaces · Teleclub shop designed and coded
2014-16
UI/UX Designer · Rosarioo / Rebels / GoblindE-commerce, social apps · +120% retention on Rebels
Stock 11 Das Mass Atelier logo
2008-16
Manager · Mads Schou Design GmbHOwn consultancy, 3 staff · clients in Scandinavia and Switzerland · one startup out of the ETH incubator lab
References

"Mr Jensen possesses profound specialized knowledge which he used effectively and successfully in his work. […] His approach to his work was always well planned, timely and results-oriented."

Hays (Schweiz) AG, for Roche Diagnostics, 2026

"An extremely competent and experienced professional. […] He consistently met deadlines and always stayed within the budget while keeping the highest professional standards."

RMIT Professional Resources, for Swisscom, 2022

"He's been instrumental in shaping the core product, the Genies app Silver Studio."

Genies Inc., 2023

"He always carried out all tasks very reliably, systematically, independently and with great care. […] He worked consistently to the fullest satisfaction of our customer."

iET SA, for Credit Suisse, 2020
About
Mads Schou Jensen

Mads Schou Jensen

UX Engineer · Enterprise applications · Zürich

I've designed and built inside Swiss enterprise teams for a decade, full engagements, several extended. I also maintain a small AI product that has run a rental business's guest communication autonomously since 2023.

My educational background combines business development engineering studies at Aarhus University with gymnasium studies in design and technology. It informs how I connect user needs, business goals and technical delivery.

Get in touch
LocationZürich, Switzerland, 10+ years
PermitSwiss C permit · EU citizen (Denmark)
AvailabilityContract or permanent · immediate
LanguagesEnglish & Danish (native) · German (B2)
EducationBusiness Development Engineering studies, Aarhus University
Gymnasium studies, Design & Technology
Constructor Academy, Full-stack development & UX/UI
Harvard CS50
CertificationAppway Fundamentals & Developer

Happy to discuss
your team's needs.

Contract or permanent. Full CV, references and certificates on request, I respond within a day.

Thanks, I'll get back to you within a day.